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West Canadian Digital Imaging Announces Rebrand to WCD



06.14.2021

FOR IMMEDIATE RELEASE

West Canadian Digital Imaging Announces Rebrand of 70-Year-Old Company to WCD

Long-time Alberta-based digital printing and signage company emphasizes digital focus to guide its future direction and expansion

Rebrand reflects WCD’s mission to connect and empower customers through personalized on-demand print and information solutions

Calgary, Alberta (June 16, 2021) – West Canadian Digital Imaging Inc., a provider of digital print, signage and document management services since 1952, today announced the launch of a new corporate brand identity and name. The organization will now be known as WCD (“WCD” or the “Company”). Among the changes will be its logo, building and delivery fleet signage, and website domain name (www.wcdconnect.com).

The rebrand is part of the Company’s strategy to evolve its business and create a foundation for new and emerging opportunities. A review of the corporate strategy began in late 2019 and was then extended due to the COVID-19 pandemic. The Company’s leadership team used the additional time to thoroughly review the organization’s direction, the growing impact of technology in the field, and how customers were using print and information services in the rapidly changing work environment. Interviews with employees, customer surveys, focus groups and an expert advisory team helped shape the rebrand and new direction for the Company.

The branding research determined the Company’s current brand identity no longer accurately reflected the organization’s national reach and growing set of digital on-demand print and information solutions. The new WCD branding embodies an organization that is reinventing itself, but is still very committed to its roots and the legacy it has built in its core markets. The new identity builds upon its history of innovation and customer service, but also opens doors to future service and geographic expansion. Traditionally an industry leader in its home province of Alberta, the Company has been winning business more recently in new markets including Ontario, the U.S. and Europe.

“This is an exciting change for us that reinforces our direction as a digital company that provides print and information solutions to our business customers, and ultimately to their customers. We are focused on WCD’s value proposition and what our people bring to the market. While our commitment to the customers and communities we have always served will not change, there is now greater potential for us to grow the scale and scope of our operations and show what a proud Alberta-based company can bring to other markets. We believe the new WCD brand positions us perfectly for such opportunities.”

— Jennifer Brookman, Vice President of Marketing

The family-run, Calgary-based company had previously announced a new leadership team as George Brookman passed the reins to his daughter Karen Brookman who became President and CEO in November 2019. Karen has assembled a talented leadership team that includes her sister Jennifer Brookman, Lindsay Duprey, Allan Megarry, Rob Steed, Thomas Cancilla and Bill Stevens. George has remained active with the Company on the rebrand and with corporate strategy as its Chairman.

“Under George’s leadership, the company grew and evolved successfully over 36 years and earned a sterling reputation for customer service, quality work and innovative thinking. As our leadership team builds the next generation of the company, we want to accurately reflect our history and reputation while pursuing new markets and geographies. The market research we did confirmed that evolving our name, rather than completely changing it, was the appropriate strategic move for us.”

— Karen Brookman, President & CEO

Orange Door Direct, the Company’s in-house design agency, will now be known as WCD Creative Services as part of the rebrand. WCD is currently updating its building signage, delivery fleet, customer sales materials, website, and social media channels to reflect the new branding.

About WCD

As a leader in digital on-demand solutions for print and information, WCD stands behind creative, personalized and integrated services. We help you transform your business, empower your people and share your story. Our leading-edge technology, expansive network of resources and entrepreneurial spirit ensure consistent, quality results in every market we serve.

We care deeply about the confidence of our customers and their critical business outcomes. A steadfast Canadian company based in Calgary, Alberta, we’ve made business personal for 70 years. We’re proud to continuously innovate and evolve, so you can too.

Discover more ways to cultivate seamless connection – with customers, employees and information. To find out how, visit www.wcdconnect.com.


05.16.2025

WCD x Lithe Strategic Partnership Announcement

WCD and Lithe Announce Strategic Partnership to Deliver AI-driven Digital Mailroom Platform to Businesses across Canada WCD becomes the preferred Canadian partner of the Ondox digital mailroom platform, transforming document workflows for businesses across the country. Calgary, Canada and Glasgow, UK – Tue, May 20 – WCD, Canada’s leader in back-office optimization, today announced a strategic partnership with Lithe IT Limited, a global leader in document and process automation. Through this new alliance, WCD becomes a certified reseller and preferred Canadian partner of Ondox, Lithe’s industry-leading AI-driven digital mailroom platform. “We’re thrilled to welcome WCD as a certified reseller of the Ondox platform,” said Anthony Murphy, CEO of Lithe. “Their reputation for delivering trusted, high-value solutions aligns perfectly with our mission to help organizations modernize their document workflows.” The partnership brings together Lithe’s deep expertise in intelligent document processing and workflow automation with WCD’s leadership in back-office optimization—leveraging their more than 70 years of customer trust and strong regional presence in Canada. By integrating the AI-driven Ondox platform into WCD’s managed back-office services, organizations can capture, classify, route, and process inbound documents in real time. The result: a data-intelligent back office that accelerates workflows, boosts accuracy, and turns mailrooms into engines of business growth and competitive advantage. “Adding Ondox to our technology portfolio strengthens WCD’s mission to connect people, process, data and automation so the back-office becomes a strategic asset and actually delivers competitive advantage,” said Karen Brookman, President and CEO at WCD. “Our customers are looking for smarter ways to manage physical and digital communications. Ondox delivers exactly that – efficiency, compliance, and a seamless user experience.” This collaboration enhances WCD’s ability to deliver end-to-end digital transformation solutions and provides Lithe with a strong partner to expand Ondox’s footprint across North America. ## About Lithe Lithe unlocks the business potential of intelligent automation. Our AI-driven Ondox™ Digital Mailroom platform applies artificial intelligence to transform your whole company, not just your mailroom. For enterprise-scale organizations worldwide, Ondox cuts the cost of operations, increases team productivity, enables faster response to customers, strengthens security and compliance, and helps meet business resilience and sustainability goals. To mailroom operations and document-intensive business processes, Ondox delivers speed, smarts, simplicity, security, and scalability that traditional mailroom operations and other digital mailroom solutions cannot provide. Find out more at Ondox.ai. Media Contacts: For WCD Jennifer Brookman, Vice President, Revenue Operations & Innovation Email: marketing@wcdconnect.com For OndoxHolly O’Doherty, Marketing ManagerEmail: HollyODoherty@ondox.ai

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05.15.2025

The Next Evolution of WCD: Leading the Way in Back-Office Optimization

Why WCD is Leading the Shift Toward Back-Office Optimization For over 70 years, WCD has helped organizations modernize the way they work—digitizing documents, automating workflows, and supporting business operations with hands-on services and technology. Today, we’re proud to announce the next chapter in our evolution: a deeper focus on Back-Office Optimization. This shift isn’t a departure from what we’ve always done—it’s a natural extension of our legacy and expertise. As businesses face mounting pressure to do more with less, streamline operations, and embrace digital transformation, the back office has become a critical frontier for innovation. The back-office is the foundation for enabling growth and holds untapped potential for competitive advantage. “The back office is the engine room of digital transformation. It's where inefficiencies hide and untapped potential lives,” says Karen Brookman, CEO of WCD. "When you modernize these processes, you unlock speed, accuracy and insight. People stop chasing paper and start driving value. That’s how organizations become more agile, more data-driven, and ultimately, more competitive. That’s the transformation we’re enabling." Why Back-Office Optimization — and Why Now? The back office may not be the most visible part of a business, but it’s often where complexity lives. Admin functions, finance, accounting, compliance, procurement, and HR teams are under more pressure than ever to operate faster, leaner, and smarter. At the same time, companies are navigating: Rising demand for cost-efficiency and productivityIncreased regulatory and compliance pressureRemote and hybrid workforces requiring digital collaborationAI and automation opportunities that go far beyond basic task management In this environment, organizations need more than just technology—they need expertise, integration, and insight. That’s where WCD comes in. A Foundation Built for Optimization WCD brings a unique combination of experience and adaptability to this opportunity: Decades of digital transformation leadership: From document digitization and mailroom automation to intelligent workflows and structured data extraction, we’ve been helping clients reduce manual work for years. Hands-on operational support: Our work in managed back-office services gives us a ground-level view into the challenges shared services teams face every day. Growing expertise in smart automation: We’re actively investing in AI-driven tools, cloud-based platforms, and modular service models that give our clients flexibility and scale. Our clients already trust us to manage complex document workflows. Now, we’re helping them reimagine how their entire back-office runs—from intake to insight. What This Means for Our Customers If you’re already working with us, you’ll see this as a natural evolution of our services. You’ll get even more value from a trusted partner who understands your business. For new customers, WCD represents a well-respected and proven alternative to one-size-fits-all service providers—an organization that brings both strategic thinking and executional excellence. Whether you’re in energy & natural resources, finance & insurance, education, government & public sector, transportation & logistics, healthcare, or enterprise operations, we’re here to help you modernize, streamline, and lead. Forward-thinking organizations across every sector are investing in smarter, more agile operations—and seeing the results. We’re here to help them capitalize on this mission-critical transformation, rethink how their back office functions, and build a better back-office. Follow us on LinkedIn for updates or reach out anytime to learn about how we can help you make your back-office into a competitive advantage.

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09.18.2024

WCD Announces an Exciting New Chapter in their History

WCD divests its print and signage division to Cober Solutions, a respected leader in commercial and digital print. For over 70 years, WCD (West Canadian Digital Imaging Inc.) has continuously evolved to meet the changing needs of our customers and the markets we serve. We have always been at the forefront of converting traditional analogue services into automated, digital solutions. We are very proud of our outstanding reputation in the industry and for the work we’ve all done to build a market leading on-demand digital and information print company. We are thrilled to announce an exciting new chapter in our journey. Effective September 18, 2024, WCD will be divesting our print and signage division to Cober Solutions, a respected Canadian leader in commercial and on-demand print and ecommerce fulfillment company. Read about this in the Calgary Herald >> This is a strategic shift for WCD that will enable our company to focus on the expansion and future of managed services, including managed print and creative services, as well as the growth of our information management solutions. This is a critical step toward realizing our vision to become a truly technology-driven Managed Services company with increased investment in cutting-edge technologies and innovative solutions. Our goal is to remain at the forefront of our industry and deliver exceptional service and value to our customers. For all WCD customers, this change was thoughtfully considered with your future needs in mind and with no disruption to your services. For our managed services, creative services and information management customers, you will continue to work with WCD as you always have. This divesture means we will be focused on investing in solutions that support the success of your business and enable the adoption of automation and advanced technologies. Your day-to-day experience with us will not change, and you can look forward to more robust and forward-thinking solutions in the future. WCD and Cober Solutions have secured a print fulfillment partnership so that our customers will have access to their national footprint, enhanced capabilities and capacity. For our valued print and signage customers, you will gain access to a world-class, national print and fulfillment network through Cober Solutions. The familiar faces you've worked with for so many years will still be here, now part of the Cober family. We are working closely with Cober to ensure a successful transition and seamless continuation of the service you trust. What will not change is WCD’s unwavering commitment to our customers. The values that have guided our family business over many decades including integrity, innovation, exceptional service and commitment to community, will remain at the heart of everything we do. We are excited about this new chapter and the enhanced value it will bring to all our customers. To all of our customers, thank you for your continued trust in WCD. We're grateful for your support and look forward to growing together in this next exciting phase of our journey.

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